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With the launch of the SAFE NJ program, New Jersey has expanded student access to crisis support like 2NDFLOOR. That’s a powerful step forward.
But even with a crisis line available, most students don’t start out in crisis.
They start with:
These issues seem small on the surface—but left unsupported, they turn into bigger problems.
That’s where Clayful comes in.
Unlike traditional crisis services that rely on students initiating contact, Clayful is embedded into the school system through a weekly curriculum and real-time chat access.
We build trust and emotional habits over time, before a student reaches a breaking point.
By building these muscles when the stakes are low, students are more likely to reach out when the stakes are high.
In recent Clayful sessions across New Jersey schools, students have opened up about:
These topics aren’t emergencies—but they can build into them if left unaddressed.
That’s the role Clayful plays: supporting students in real-time, when a trusted adult might not be accessible or when they don’t feel ready to open up face-to-face.
“I finally know how to ask my teacher to switch seats without getting nervous.”
“This coach helped me understand I don’t need to make everyone happy all the time.”
“They made me feel heard and less alone.”
After just one session:
We’re Not Competing. We’re Completing the Continuum of Care.
SAFE NJ ensures support in times of crisis.
Clayful builds the habits and trust that prevent one.
SAFE NJ is a valuable layer of support. But for schools looking to strengthen student well-being every day—not just in moments of crisis—Clayful is the missing piece.
Together, we create a comprehensive care continuum, where students get the right kind of support at the right time, whether they’re overwhelmed by a friend group, anxious about a test, or struggling with something deeper.