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Athletes spend countless hours training their bodies—but what about their minds? Studies suggest that up to 90% of athletic success is mentally driven, with research showing that athletes who engage in mindset training experience stronger focus, greater resilience, and improved overall performance—making mental strength just as critical as physical training.
Yet, most student athletes don’t have access to tools that help them build confidence, manage pressure, and perform at their best.
That’s where Clayful for Athletes comes in.
Clayful is already supporting thousands of students through real-time, chat-based coaching on stress, motivation, confidence, and more. And we noticed something:
🏆Athletic pressure is one of the top 5 topics that comes up.
Athletes were already turning to Clayful to talk about the mental side of sports—how they handle the highs and lows of competition, team dynamics, and the pressure to perform.
💬 “I’m scared for my playoff game. This is a knockout round—if we lose, our season is over.”
💬 “I just feel like I don’t matter and that my teammates won’t care if I leave the team.”
These moments matter. Student athletes don’t just need physical training—they need mental training to push through pressure, build resilience, and compete with confidence.
As one college track coach put it:
“Confidence is what separates athletes who perform at the highest levels from those who don’t.”
That’s why we built Clayful for Athletes—a 4-week coaching program designed to give student athletes the mindset skills they need to play at the next level.
Clayful meets students where they are—right on their phones—with a step-by-step, easy-to-use program that fits into their daily routine.
What Student Athletes Get:
📲 Daily texts with mindset-boosting tips from top athletes
💬 Unlimited 1:1 chat coaching with a trained professional
📈 Proven tools to set goals, build resilience, and stay locked in under pressure
Athletes can sign up and start immediately—no scheduling, no waitlists. Transformation is just a message away whenever they need it.
🏆 Athletes → Ready to level up? Sign up now and start getting daily mindset tips + access to a 1:1 coach anytime you need.
📢 Families → “Hey, remember how hard it felt after your last tough game/race? What if next time it didn’t feel that way? This can help.” Then, text them this link:
🏀 Sports Coaches → Your team trains hard physically—but what about their mental game? Help them compete with confidence. Copy & paste this into your team group chat:
🗣️ “Hey team, if you want to stay confident under pressure, bounce back from tough losses, and perform your best, check this out: clayful.co/athlete”
🏫 Schools & Educators → Share this in your school’s sports announcements, newsletters, or team meetings:
💡 “Every athlete has had that moment—doubting themselves before a big game, struggling to bounce back from a loss, or hesitating to take the shot. Clayful for Athletes gives them the tools to stay confident under pressure, compete stronger, and recover faster—on and off the field. It’s free, 4 weeks, and built for student athletes. Sign-ups are open now at clayful.co/athlete.”
The mental skills that make great athletes—confidence, discipline, resilience—are the same skills that help students succeed in school, relationships, and life beyond sports.
By giving athletes the tools to train their mindset, we’re not just helping them compete at the next level—we’re helping them show up stronger in everything they do.
📢 Encourage an athlete to sign up today!
Clayful: Helping athletes level up, one conversation at a time.