• Clayful closes the gap between the supply and demand for mental health providers. Clayful makes it possible for schools to offer wellness support to 100% of their students‍
• Clayful provides an alternative pathway for students seeking wellness support in a way that aligns with the communication style students prefer most: texting‍
• Clayful feels anonymous because it’s chat based. Students often get support with things online before they are ready to get it in person  
• ‍Clayful provides support in real-time so students can get support where and when they need it, without needing to wait for an appointment.

Clayful coaches are former teachers, mental health professionals, community leaders, and industry professionals who have a passion for kids and mental health.

Applicants must: 

1. go through a rigorous 7-phase process before being selected to enter the certification program.
2. complete Clayful’s certification program, which has been developed by leading experts in pediatric psychology & adult learning from Stanford University. 
3. pass every assessment, with 90% or higher, and complete several rounds of simulation practice where they demonstrate mastery of every skill. 

Once an applicant is certified as a Clayful Coach, they continue growing with the support of a clinical supervisor who monitors and supports them at all times.

99.5% of chats on Clayful center around daily stressors, setting goals, problem-solving and conflict resolution.

In the event of a crisis, Coaches and Coach Supervisors work together to follow clear and codified escalation procedures.

Coaches never deal with escalations alone; a team of Coach Supervisors and platform administrators work together to support higher acuity needs. 

In these instances, the coaching team will administer a risk assessment to the student before deciding on the best course of action. 

If it is determined that a student is at risk of imminent harm, Clayful will reach out to a pre-designated escalation team at the school, the student’s guardian and/or a pre-identified local emergency agency depending on time of day and/or the location of the student at the time of the crisis. 

Clayful requires staff data, student enrollment data, student demographic data, guardian contact information, and student home address information for safety purposes.

Clayful uses student data for the purpose of providing and improving its services and for sharing information in an emergency situation. Only Clayful supervisors & administrators have access to student data for the purposes of providing support in an emergency situation.

Families always have the choice to opt their child(ren) in or out of Clayful services.

Clayful provides schools and districts with resources to clearly communicate options to every family, in 12 languages, and in digital and paper form.

Families feel comfortable and empowered to make the right decision for their family. Clayful makes this decision and the communication of this decision effortless.

Clayful has made an intentional decision to support students on-demand with a community of coaches, instead of having one assigned coach for each student. Here’s why: 

Timeliness matters: Pre-teens and teens experience a roller coaster of emotions that is filled with sharp drops and quick turns. By providing students with a community of coaches, Clayful provides support to students when they are in dysregulation, so students can work through challenges in real time.

Protecting student emotions: A community of coaches means students will never notice if a coach is out sick or transitions out of Clayful. Many students experience a lot of teacher and community churn. Clayful provides a consistent support system for students throughout their adolescent years.

Coaches, not crutches: As Clayful Coaches, our goal is to coach ourselves out of a job. We aim to empower students & give them tools & strategies to coach themselves. By not having an assigned coach, we are decreasing the likelihood of a student developing a dependency on a particular person. 

More is better than one: It’s important to communicate to students that there is not just ONE Clayful Coach who cares about you, but rather a whole community of amazing people cheering you on. 

Safety first: While every chat is monitored and coaches are rigorously selected & continuously screened for safety, a community of coaches means students cannot develop unhealthy relationships with any one adult. 

Designed for continuity: Students deserve to have a seamless experience between coaching sessions. Our proprietary note-taking protocol ensures students have a continuous experience when they interact with multiple coaches over time. 

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Teachers are an important part of the Clayful experience for students.

Teachers can support Clayful use in a variety of ways:

• Teachers can invite students to complete weekly, asynchronous mini lessons in English, ELA, homeroom, morning meeting time, advisory, or anytime throughout the day. 
• Teachers can dedicate time to coaching each week and have their entire class engage in coaching while they pull small groups or support students 1:1.
• Teachers can leverage Clayful tools to facilitate coaching with their students. Our tools are printed in poster size and hung in classrooms and hallways to support conflict resolution, emotional regulation, engagement, and attendance.
• Teachers can suggest students connect with a Clayful coach to support a variety of challenges such as: test anxiety, holiday times, world or local events, big transitions, and more.

Clayful does not sell, license, or rent any student, educator, or guardian personal information. Clayful also does not engage in, inform, influence or enable advertising to students.

Students rate Clayful 4.7/5 stars!

In addition, early data shows that:

• students who engage in Clayful coaching are more likely to go to school 
• teachers spend less time resolving student conflict and more time teaching
• students are able to move from dysregulation to regulation more quickly

Clayful offers coaching in 133 languages!

We know that big emotions are best expressed and received in a student’s home language. We are proud of being able to offer support in so many languages so that all students can benefit from coaching.

Data will be deleted upon user or guardian’s request, upon contract termination, or in the case of inactive accounts. Data is retained for the duration of the user’s use of the application and for a period of 90 days after the last interaction or as required by educational institutions’ policies and local regulations.

Clayful complies with the Children Online Protection Privacy Act (”COPPA”) and the Federal Education Rights and Privacy Act (”FERPA”), which allows a student’s school or legal guardian to access their data and request its deletion. Students are also free to choose to discontinue use of Clayful anytime and can delete their account at any point.

As former educators, we know how important it is to have a streamlined implementation.

As a result, we have designed a thoughtful and personalized implementation journey that includes the following phases: 

1. Pre Launch: Kick-off meeting, roster staff and students, staff PD, teachers introduce Clayful to students, families complete consent forms (if applicable)
2. Launch: Students create accounts and engage in Clayful coaching and complete Clayful journals
3. Post Launch: Clayful shares pre-screener, activation data and key trends in chat topics

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Yes. Student account information is password-protected for their privacy and security. We use Multi-Factor Authentication (MFA) and Two-Factor Authentication (2FA) for all users and company employees to provide an additional layer of protection against unauthorized access. Clayful also safeguards the security of information with physical, electronic, and managerial procedures, as well as using industry-standard SSL-encryption to enhance the security for data transmissions.

All data is encrypted via industry standard HTTPS/TLS (TLS 1.2 or higher) over public networks. Service Data is encrypted at rest in AWS using AES-256 key encryption.

Clayful data is stored securely by third-party service providers and all data is hosted on remote servers in the U.S. Clayful maintains HIPAA agreements with all data storage providers.

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To request that your existing Clayful account be deleted, please follow the steps listed below: 

1. Go to the Delete Your Account page using a web browser. Please note: If you’re not logged into Clayful on the web, you’ll be asked to log in first.
2. Fill out the request deletion form
3. Click Submit

For security reasons, we can’t delete an account for you unless you log into your account to request deletion. If you can’t remember your password, open the forgot your password page.

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What happens after I request deletion?
It may take up to 10 business days to complete the deletion process once requested. During that time, you can continue to login and use Clayful. We'll let you know via email once your account has been deleted. If you decide to cancel your deletion request, you can do so by sending an email to help@clayfulhealth.com.
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After your request is processed, your account will be deleted and you will no longer be able to login unless you sign up again.

Yes, Clayful carries Cyber Liability Insurance.

Yes; Clayful's practices fully support a school's FERPA requirements. Clayful is a “School Official” under FERPA.

Yes; Clayful is fully COPPA-compliant. Children under 13 must obtain parental consent before chatting with a Clayful coach. Schools and/or guardians consent to our collection, use, and disclosure of students’ information as described in this policy as required by COPPA.

Clayful operates as a pre-clinical service that does not provide health care services, and thus we are not bound by HIPAA regulations. However, we have chosen to adhere to HIPAA rules to ensure the highest level of data privacy for our users. The HIPAA “Privacy Rule” allows for the disclosure of protected health information (PHI) without patient consent in certain emergency or urgent situations. These provisions are designed to protect the health and safety of individuals or the public. In certain instances where we believe there might be a risk of imminent harm, Clayful will disclose certain information to protect individuals and ensure their safety.